5 Tried-and-Tested Benefits of Product Information Management Systems in Ecommerce
When it comes to running an e-Ccommerce business smoothly, product information is a key piece of the puzzle that often goes unnoticed.
Poorly organised, substandard-quality data can have a negative impact on many areas of your business, particularly where time, revenue, and customer confidence are involved.
That’s where a product information management system can be useful. It allows for a centralised approach to improving, updating, and distributing product information, which makes it easy to manage products at scale.
Here’s everything you need to understand about PIM systems, including the many benefits they provide to ecommerce and retail businesses.
What is a Product Information Management System?
Product information management software provides a place to manage, store, and enrich your product data. It’s a centralised, single source of truth from which data can be distributed across multiple sales channels, be it marketplaces, resellers, ecommerce sites, or distributors.
As soon as a new product is added to your company’s information system, it’s imported into the PIM, which can be accessed by your customer support, product, and marketing teams. From there, the teams can enrich the data by adding metafields, descriptions, and technical elements.
Once you update all required product information, the data is automatically distributed to all sales channels.
5 Benefits of Using a Product Information Management System
- Reduced Time-to-Market
When you want to stay ahead of the competition, the faster you get your product to market, the better your business performance will be, especially during peak seasons. So, whether you’re a fashion, F&B, or household appliances brand, time-to-market is an important indicator of success.
With all your product data in one place, i.e. the product information management system, you have ready access to all information on any new product. Therefore, the platform serves as a reference tool to help your teams deliver the right product information in record time and distribute it simultaneously across all your ecommerce channels.
The result? You can be more competitive in the online market thanks to the ability to quickly promote new products online and offline.
- Better Quality and Organisation of Data
To gain customer confidence, ecommerce and retail brands need to provide accurate, detailed product information. After all, shoppers are looking for the maximum amount of information available on the product at the minimum time.
A PIM ecommerce solution is one of the most reliable ways to distribute high-quality data across your channels, both internal and external. Instead of having product information scattered across disparate systems, files, and emails, PIM allows you to gather it all in one place. No more duplicate or erroneous data. All data validation, distribution, and enrichment can be performed from one place. Convenient, right?
Overall, a product information management system makes data more consistent and accurate, which helps optimise the customer experience and journey.
- Convenient Data Management
The fact that you don’t have to spend time searching for the right product information allows your teams, be it product, marketing, e-Commerce, logistics, or R&D, to save considerable resources and time for data contributors, which can be channelled into tasks of more value.
In fact, brands have reduced the product referencing time of their teams from 8 hours a day to 2 hours a day since they included PIM in their stack.
- Better SEO Performance
Consistent and accurate product information also helps your SEO teams succeed. With product information management software, your data is updated across all your sales channels automatically in real-time, which means all your meta-fields are completed correctly. As a result, search engines have quick and easy access to your data.
Also, since the data is organised better, search engine algorithms have a better context of the product information. At the end of the day, your products have better visibility over your competitors and also improved ranking on the SERPs.
- Improved Conversions
Accurate product information ultimately helps customers make faster purchase decisions. Contradictory, false, or a lack of information, on the other hand, can slow down the customer journey and prevent the customers from converting.
e-Commerce businesses can leverage product information management systems to reduce barriers to conversion by providing up-to-date and accurate information. Basically, it allows you to make your customers’ decision-making more informed, preventing them from looking elsewhere and leading to increased confidence.
Moreover, it helps standardise your online experience across all your channels, which makes your customer experience more consistent.
Embrace Efficiency, ROI, and Organization with Ordazzle Today!
Undoubtedly, the PIM e-Commerce solution can unlock diverse efficiencies for your business with its efficient and clean data management and integrations across multiple platforms.
Ordazzle’s solution combines all e-Commerce efficiencies so you can manage your product information, inventory, logistics, promotions, and orders – all from one platform.
Connect with us today if you’d like to learn more about Ordazzle’s PIM and how you can make the most of it.