Order Management Strategies

Order Management Strategies for E-Commerce

In the rapidly evolving world of e-commerce, mastering order management is essential for running a successful online business. As a vital link between sales, inventory, and delivery, effective order management strategies can significantly enhance customer satisfaction, streamline operations, and boost your bottom line. In this blog post, we will delve into the most significant and popular order management strategies for e-commerce and how implementing these strategies can dramatically improve your e-commerce efficiency and business performance.

We’ll walk you through the essentials, from processing orders and managing inventory to coordinating with suppliers and optimizing delivery. We’ll also explore how to leverage technology and automation to make your order management process more efficient and less prone to errors.

What are the most popular order management strategies in e-commerce?

Amidst the intense competition in the e-commerce world, efficient order management has become a critical component for success. Whether you’re a growing brand or an established e-commerce company, managing orders effectively is essential to stay competitive and meet customer expectations.

We have listed below some of the key order management software in e-commerce that can help you streamline your operations, boost efficiency, and improve customer satisfaction.

  1. Automated Order Processing
    One of the most effective ways to improve order management is to automate your processes. It will help you save bucketloads of both time and effort. From reducing manual errors to streamlining workflows and speeding up order processing times — the benefits are endless. This means, you can easily manage high volumes of orders more efficiently, which is particularly beneficial during peak periods or sales events. You can introduce automation through various tools such as order management software for e-commerce, customer relationship management (CRM) systems, and inventory management systems.

  2. Multi-Channel Order Management
    Multi-channel order management involves managing orders across various sales channels like online marketplaces, social media, and conventional retail stores. With more customers shopping across multiple channels, it’s essential to have a seamless order management process that integrates all channels.

    Having a centralised system that manages all channels can make it easier for you to keep track of inventory levels, streamline order processing and improve overall efficiency. No longer will you have to go into every platform separately. Now, you can manage all the platforms through one single dashboard.

  3. Order Tracking and Notification
    This is one of the things that is very easy to miss, especially if you process orders manually. But sending timely notifications and order tracking details to your customers is very important. Using order management software for e-commerce takes the manual hassle out of the process.

    Now, you can preset notifications at different stages of the order fulfilment process. Plus, you can even see real-time updates and track key metrics across multiple sales channels

  4. Inventory Management Integration
    Consider this scenario. Someone has placed an order for the last product variant on your website. You plan to update the inventory after you process this order. But, within the span of a couple of minutes, two more separate orders are placed for the same product which is now out of stock.

    This can keep happening if you don’t use an inventory management integration with your order management software for e-commerce.

    By integrating inventory management systems into your order management process, you can track inventory levels in real time, reduce the risk of overstocking or stock-outs, and streamline order fulfilment. You can automate inventory replenishment, manage stock levels across different channels, and forecast demand more accurately.

    This one integration can help your business to optimize inventory levels and reduce operational costs.

  5. Customer Relationship Management
    Normally, this is done through separate platforms that are meant for marketing and sales. But, unless your e-commerce business is a global giant like H&M or Zara, you can make do with the CRM integration tool that comes with your order management software for e-commerce.

    An effective CRM tool, along with a robust strategy, essential for building strong relationships with customers and can help you to improve loyalty and retention. It can also help understand customer needs and preferences, anticipate their requirements, and tailor their offerings accordingly.

    By integrating CRM tools with your order management software and processes, you can capture customer data, track order history, and personalise your communications with customers. This, in turn, will help to improve customer satisfaction, leading to increased sales and revenue.

    It is a cycle that is interconnected, and at the core of it is your relationship with your customers.

  6. Return and Refund Management
    This is one of those parts of e-commerce that we would like to ignore but can’t. It is never a pleasure to deal with returns and refunds. However, it is an important part of e-commerce, and we need to account for it in the order management process.

    In fact, maintaining transparency and talking about the requirement of an effective return and refund policy can actually help you to minimise the proportion of returns and refunds in your overall orders. It also goes a long way in increasing the trust factor and ensures that customers have a positive experience.

    By integrating return and refund mechanisms and flows into the order management process, you can automate them, track returns in real time, and streamline communication with customers. This will enable you to reduce processing times, improve accuracy, and minimise the impact of returns on inventory and cash flow.

  7. Order Fulfilment Outsourcing
    If there is an option to delegate the order fulfilment process to someone else, then grab it with open arms. This strategy involves outsourcing the order fulfilment activities to a third-party logistics provider (3PL). Outsourcing can help you to reduce operational costs, improve efficiency, and focus on core business activities.

How should you choose order management software for e-commerce?

Choosing the right order management software for your e-commerce business is a crucial step in streamlining your operations and enhancing customer satisfaction. The ideal software should seamlessly integrate with your existing systems, be scalable to accommodate your business growth, and offer a user-friendly interface for ease of use. It should also be capable of handling high volumes of orders, tracking inventory in real-time, and providing detailed analytics to help you make data-driven decisions.

Start by clearly identifying your specific needs and goals. This will help you to understand which features are essential to your operations. For instance, if you’re running a multi-channel business, your order management software should effectively synchronise data across all platforms. Similarly, if your business has international customers, the software must handle different currencies and tax calculations. Remember to consider factors such as the software’s cost, the provider’s customer support, and the potential for customisation.

Reading reviews and seeking recommendations can also provide valuable insights into a software’s reliability and performance. Ultimately, the right order management software should not only simplify your order processing but also contribute to the overall growth and success of your e-commerce business.


To make your e-commerce operations more streamlined and error-free, a full-service platform like Ordazzle can be the best option for a large enterprise e-commerce seller. With Ordazzle, you can not only automate the end-to-end order fulfilment process and leverage a wide range of capabilities from multi-channel and multi-platform API integrations to smart order routing, but also seamlessly scale your back-end systems as your business grows.