Product Information Management Systems

How to Improve Consistency and Governance with E-commerce Product Information Management Systems

Maintaining high-quality product data is crucial for large-scale online brands to provide accurate and consistent information to their customers. Enterprise e-commerce Product Information Management (PIM) systems offer collaborative and governance features that enable brands to effectively manage and control product data quality. In this blog, we will explore how these features, including role-based permissions, approval workflows, and audit trails, enhance collaboration and governance, ensuring the accuracy and integrity of product data for large-scale online brands.

What is the importance of product data quality?

  1. Customer trust and satisfaction
    Accurate and reliable product data builds trust with customers. When customers have access to comprehensive and precise product information, they are more likely to make informed purchasing decisions and have higher satisfaction with their purchases. Inaccurate or incomplete product data can lead to customer dissatisfaction, increased product returns, and damage to the brand’s reputation.

  2. Consistency across channels
    Maintaining consistency in product data across various sales channels is crucial for delivering a seamless customer experience. Inconsistencies in product titles, descriptions, pricing, or specifications can confuse customers and erode trust. Ensuring consistency in product data enhances the brand’s professionalism, credibility, and overall customer experience.

  3. Compliance and legal requirements
    Product data governance is essential for compliance with industry regulations and legal requirements. Accurate and complete product data helps meet standards for safety, health, labelling, and other regulatory requirements. Failure to comply with these regulations can lead to legal consequences, fines, and reputational damage.

Collaborative features of product information management systems

  1. Role-based permissions
    Product information management systems offer role-based permissions, allowing you to define access levels and assign specific roles to team members involved in managing product data.

    Role-based permissions ensure that only authorised personnel have access to sensitive data and control over data modifications. This feature enhances data security, minimises the risk of unauthorised changes, and ensures accountability within the organisation.

  2. Collaboration workflows
    These systems facilitate collaboration among teams involved in managing product data. The workflow customisation features enable you to define approval processes, assign tasks, and set deadlines for data modifications. Team members can collaborate seamlessly within the catalogue management system, reviewing and approving changes to product data.

  3. Change tracking and audit trails
    Product information management systems provide change tracking and audit trail functionalities, recording all modifications made to product data. This feature enables you to trace the history of data changes, identify who made the changes, and track the timeline of modifications.

    Audit trails enhance transparency, accountability, and data governance by providing a comprehensive record of all data activities. In case of errors or disputes, you can easily review the changes and take appropriate actions.

Governance features of product information management systems

  1. Data validation and cleansing
    E-commerce systems incorporate data validation and cleansing capabilities. These features automatically validate product data, ensuring compliance with predefined rules and standards. Data validation checks can verify data integrity, format, completeness, and consistency.

    You can define validation rules to flag potential data errors or inconsistencies and proactively ensure data accuracy.

  2. Standardisation and enrichment
    Product information systems allow you to standardise and enrich product data by establishing predefined attributes, formats, and content guidelines. This ensures consistency in product data across the entire catalogue.

    You can enrich product data by adding additional attributes, descriptions, images, or specifications to enhance the depth and quality of information.

  3. Integration with external systems
    These systems can integrate with other external systems, such as ERP or product information management systems. Integration ensures data synchronisation, real-time updates, and consistency across different systems.

  4. Data governance and compliance
    You can establish data quality rules, validation checks, and data governance policies within the product information system. This ensures that product data meets the required standards for safety, labelling, and other regulatory requirements.

  5. Reporting and analytics
    These systems often include reporting and analytics capabilities, allowing you to gain insights into data quality, content completeness, and compliance levels. You can generate reports on data accuracy, completeness, and consistency. Analytics can provide valuable information on data performance, identify data gaps, and help you to make informed decisions to enhance product data quality and governance processes.


By leveraging the power of an integrated product information management systems, you can dial up efficiency within your e-commerce operations. Speak to our experts to learn more about Ordazzle’s solution.